Lead auctions
Your request gets sold five times
Bark and Thumbtack charge pros $10–50 for the same enquiry, then sell it to four of their competitors. You get five cold calls; the pro gets a bill. Nobody enjoys that transaction.
Early access · Canadian launch cities
Finding the right local professional shouldn’t mean searching endless directories. Vetta is a swipe-through marketplace of vetted professionals — answer a one-minute quiz, review the fit signals on each card, and chat after a pro accepts your request.
Now serving Toronto & the GTA, Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, Montreal, Ottawa. More Canadian cities are coming soon; expansion to the USA comes later.
Save your spot — free for consumers
Why this needs to exist
Not vaguely broken — broken in ways you can name. Each one is a deliberate design decision somebody else made, and each one is a decision we made differently.
Lead auctions
Bark and Thumbtack charge pros $10–50 for the same enquiry, then sell it to four of their competitors. You get five cold calls; the pro gets a bill. Nobody enjoys that transaction.
Endless directories
Psychology Today will happily show you every therapist in your postal code, sorted by nothing in particular, described in language they wrote themselves. Choice without confidence is just work.
Nobody checks
Most badges you see online confirm an email address, not a licence. We check every regulated professional against their provincial regulator’s public register before they appear in a single deck.
How it works
Pick a category and answer a short quiz — goals, budget, language, in-person or virtual.
Every card is a verified pro who matches your answers, with the reasoning right on the card.
Swipe right to send a request. When the pro accepts, chat opens so you can decide the next step together.
What you get
Goals, budget band, language, virtual or in-person. It decides who is in your deck, and the card tells you why.
Save anyone without notifying them, then put your favourites side by side on the things that actually differ.
A request is an invitation, not a lead. The pro accepts, and only then does chat open. Requests expire after 48 hours.
Canadian health-college advertising rules can prohibit testimonials, so regulated health profiles show credentials and response times instead.
Consumers never pay. Category-level signals are never sent to ad platforms — the mistake that cost BetterHelp $7.8M.
Licence numbers verified against the provincial regulator’s public register, and re-checked every year.
Categories
Every category is browsable from day one. Where we haven’t finished verifying pros near you, you’ll see an honest empty state rather than a padded list.

Anonymous until you match, no public star ratings, and a crisis line on every screen.

Direct-billing status and accepting-new-patients shown before you ever call.

Brokerage and licence number checked, so you know who actually represents you.

Standing with the law society or accounting body verified at the source.

Profiles show qualifications, services and availability before you send a request.

Reviews are allowed here — these categories are not regulated advertising.

See services, coverage area and availability before you choose.

Profiles put portfolios, services and price bands in one place.
Trust
Every regulated professional on Vetta is checked against their provincial regulator’s public register — licence number and all — before they appear in a single deck. No pay-to-play listings, no anonymous reviews standing in for credentials.
Regulated professions, checked against the regulator’s public register and re-checked annually. The licence number is on the card.
Where there is no public regulator, a Vetta reviewer checks the submitted profile before it appears. Photo-ID, selfie and background-check products are not live yet.

For professionals
Flat subscription, unlimited connections, and your leads are never resold to four competitors. People who request you have already seen your credentials, your approach and your price band — you just accept the ones that fit your practice.
Founding Pros — Canadian launch cities
The first 200 verified pros get 6–12 months free, a permanent Founding Pro badge, and a free profile photo session. Pick your field and city — we open categories as supply is ready.
Already invited? Sign in to your pro account — we verify profiles before anything goes live.